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As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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Big cities have developed a large array of formal reputation management methods. Some apply only to subcommunities, such as, say, an association of local dentists. There are four methods (among others) which apply quite generally to the entire population: elections, appointments, the criminal justice system, and racial or ethnic prejudice.

* The city is governed in part by elected officials -- persons who are given special powers by popular vote at regular intervals. Campaigns are often well-financed efforts to force a positive image of a candidate's reputation upon the electorate; television is often decisive. Elected officials are primarily concerned with preserving this good reputation, which concern dictates their every public action. Failure to preserve a good reputation, not to mention failure to avoid a bad one, is often cause for removal from office, sometimes prematurely. Candidates and officials frequently concentrate on damaging the reputations of their opponents.
* Appointed officials are not elected; they are granted special powers, usually by elected officials, without public deliberation. Persons wishing to be appointed to office also campaign to increase their perceived reputation, but the audience is much smaller. Effective actions and demonstrated merit are often important factors in gaining a positive reputation, but the definition of this merit is made by the elected, appointing officials, who tend to evaluate merit as it applies to them, personally. Thus persons who work hard to increase an elected official's reputation increase their own, at least in their patron's eyes. Some appointees have no other qualification beyond the fact that they may be depended on at all times to support their patrons.
* The stresses of big city life lead to much crime, which demands punishment, on several grounds. The severity of this punishment and of the efforts of the system to inflict it upon a community member depends in no small part on that individual's prior experiences within the system. Elaborate records are kept of every infraction, even of the suspicion of infractions, and these records are consulted before any decision is made, no matter how trivial. Great effort is expended to positively identify members -- driver's licenses and fingerprints, for example -- and any use of an alias is carefully recorded. Some small punishments are meted out informally, but most punishments, especially severe ones, are given only after a long, detailed, and formal process: a trial, which must result in a conviction, or finding of guilt, before a punishment is ordered.

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One thing I do not take into account here (although it can play a significant role in real pages) is progressive rendering. For example, with Opera 6, the table was laid out faster, but nothing was displayed until the entire table was complete. With Opera 7+, the table takes longer to complete (about half a second), but it is progressively displayed, so the first part is displayed as soon as it is ready, without having to wait for the rest of the table to complete. As a result, you can actually start reading the page faster with Opera 7+. With pages that are served by slow servers (or if you have a slower connection), this can make overall browsing speed significantly faster.

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The best strategy for creating a long title is to make sure that the title works for both Google and Yahoo. The optimal title tag should be thought of as consisting of a primary title (for Google) and a secondary title (for Yahoo!). Your primary title length should be limited to 66 characters, including spaces and punctuation. Your secondary title can be any length up to the point where the full title reaches 120 characters in length. You can create a longer title if you wish, but be aware that anything beyond 120 characters will be cropped in the Yahoo! search results, and no one will ever see it.
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A sitemap (lower-case) is a simple page on your site that displays the structure of your website, and
usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they
are having problems finding pages on your site. While search engines will also visit this page, getting
good crawl coverage of the pages on your site, it's mainly aimed at human visitors.
An XML Sitemap (upper-case) file, which you can submit through Google's Webmaster Tools, makes
it easier for Google to discover the pages on your site. Using a Sitemap file is also one way (though
not guaranteed) to tell Google which version of a URL you'd prefer as the canonical one (e.g.
https://brandonsbaseballcards.com/ or https://www.brandonsbaseballcards.com/; more on what's a
preferred domain). Google helped create the open source Sitemap Generator script to help you
create a Sitemap file for your site. To learn more about Sitemaps, the Webmaster Help Center
provides a useful guide to Sitemap files.
Good practices for site navigation
• Create a naturally flowing hierarchy - Make it as easy as possible for users to go from
general content to the more specific content they want on your site. Add navigation pages
when it makes sense and effectively work these into your internal link structure.
Avoid:
• creating complex webs of navigation links, e.g. linking every page on your site
to every other page
• going overboard with slicing and dicing your content (it takes twenty clicks to
get to deep content)
• Use mostly text for navigation - Controlling most of the navigation from page to page on
your site through text links makes it easier for search engines to crawl and understand your
site. Many users also prefer this over other approaches, especially on some devices that
might not handle Flash or JavaScript.

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Given the current size of the Web, even large search engines cover only a portion of the publicly-available Internet; a study by Dr. Steve Lawrence and Lee Giles showed that no search engine indexes more than 16% of the Web in 1999. As a crawler always downloads just a fraction of the Web pages, it is highly desirable that the downloaded fraction contains the most relevant pages and not just a random sample of the Web.

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